Let the agent transact on the buyer's behalf — not route around you.
WebMCP shipped in Chrome 146. Agents can now start trials, provision accounts and complete checkout on your site — if you've instrumented it. If you haven't, the agent picks the vendor it can transact with.
The problem
Friction the human tolerated will kill you with an agent.
A 30-field signup, a credit-card-required trial, a 'talk to sales' wall, a sandbox you have to email for — humans grumble and convert at 8%. An agent hits any of those and routes to a competitor with a one-call signup. Conversion is no longer just a UX metric; it's a recommendation signal.
Our thesis
ALG360 instruments your conversion paths for MCP/WebMCP, exposes agent-native trial endpoints, and wires agent-confirmable purchase flows — so the buyer's agent transacts with you, not around you.
WebMCP-ready browsers (Feb 2026)
conversion paths agent-native at launch
agent time-to-working-environment
What's inside
Capabilities that ship in the product.
MCP / API handoff
Annotate your key conversion paths (signup, trial, checkout, demo booking) so MCP-capable agents and Chrome 146+ can complete them deterministically. No backend rewrite required.
Agent-native trial endpoints
API-keyed signup, no credit card for trial, scoped sandbox tokens. The agent gets a working environment in seconds and brings the buyer back a working demo, not a screenshot.
Agent-confirmable checkout
Two-step purchase: agent proposes the cart, human one-taps to confirm. Stripe + MCP wired with explicit consent moments so the agent never exceeds authority.
Conversion-path telemetry
Every conversion event tagged with agent vs. human attribution and fed back into the dashboard, so you see which agent journeys complete and which break — and close the breaks.
How it runs
From signal to compounding.
- Week 1
01. Path inventory
Map every conversion path. Score each on agent-completability today and the lift to make it agent-native.
- Week 2–4
02. MCP build
Instrument the top five paths. Ship API-keyed trial signup and an ungated sandbox.
- Week 5–7
03. Checkout & telemetry
Agent-confirmable checkout live. Agent vs. human attribution flowing into the dashboard.
- Ongoing
04. Optimize
Track agent-completion rate per path. Close the breaks; widen the leads.
Inside the pillar
The shortlist version.
- MCP / API handoff so agents can act on the buyer's behalf
- Agent-native trial endpoints with zero-friction provisioning
- Agent-confirmable purchase flows wired to your stack
Outcome
Agent-initiated trials, provisioning, and checkout.
Stack
- MCP / WebMCP
- Stripe
- Anthropic Computer Use
- OpenAI Operator
- Agent attribution
"WebMCP is the most important GTM infrastructure shipped since the CRM. Vendors who instrument their conversion paths first will compound a recommendation moat their competitors won't catch."
FAQ
Pillar questions, answered.
- What if our buyers won't let agents transact?
- Then they'll let an agent fill out the form and confirm with one tap. MCP supports both autonomous and human-in-the-loop flows. Either way you need the instrumentation.
- Do we need to rebuild our app?
- No. MCP works as an annotation layer on top of your existing forms and flows. Most teams ship the first five paths in 2–4 weeks.
- What about agents that aren't Chrome?
- Anthropic Computer Use, OpenAI Operator and most agent runtimes converge on the same intent. MCP is the cleanest target; the same instrumentation degrades gracefully for screen-grounded agents.
See where you stand on Execute.
The Agent Readiness Scan benchmarks you on every pillar — including this one — and ships the exact fixes that move the needle.