The framework

Findable. Evaluable.
Actionable. Compounded.

Every prior GTM motion was unlocked by new infrastructure. CRM unlocked sales-led. Product analytics unlocked product-led. Intent data unlocked ABX. The Model Context Protocol and WebMCP just unlocked Agent-Led Growth. Here's the playbook.

"Supply-side ALG improves the economics of your current funnel. Demand-side ALG changes whose funnel it is."

The buyer's agent is researching vendors, compiling feature matrices, testing capabilities, and forming preliminary recommendations — often before a sales conversation begins. 77% of B2B buyers purchase from their AI-informed preliminary favorite. The seller's job has shifted from creating demand to confirming or combating a pre-formed preference.

Findable

Get surfaced when buyer-agents are problem-aware.

What we ship

Generative Engine Optimization (GEO) & Answer Engine Optimization (AEO)
LLM training-data presence & citation engineering
Structured content + schema for machine readability

Outcome

Cited by Claude, ChatGPT, Gemini & Perplexity for your category.

Evaluable

Win the agent's preliminary recommendation.

What we ship

Docs-as-GTM rewrite — agents read documentation, not pitch decks
Token-to-value audit on every conversion path
Agent-readable pricing, comparison & feature pages

Outcome

Lowest token-to-value in your competitive set.

Actionable

Collapse evaluation to purchase in one agent command.

What we ship

WebMCP instrumentation on key conversion paths (Chrome 146+)
Usage-based & free-tier packaging that removes budget approval
Agent-confirmable purchase & onboarding flows

Outcome

Agent-initiated trials, provisioning, and checkout.

Compound

Run the supply-side agent stack that compounds the win.

What we ship

AI SDR orchestration (Clay, Lindy, n8n, Apollo)
Lifecycle & adoption agents for activation and retention
Expansion plays triggered by usage signals

Outcome

AI SDRs, lifecycle agents & expansion plays informed by demand-side signal.

See where you stand on all four pillars.

The ALG Readiness Audit scores you on every pillar and ships a 90-day roadmap.

Book the audit See pricing