Collapse evaluation to purchase in one agent command.
WebMCP shipped in Chrome 146. The agent can now fill forms, start trials, and complete checkout on your site — if you've instrumented it. If you haven't, the agent picks the vendor it can transact with.
The problem
Friction the human tolerated will kill you with an agent.
A 30-field signup, a credit-card-required trial, a 'talk to sales' wall, a sandbox you have to email for — humans grumble and convert at 8%. An agent hits any of those and routes to a competitor with a one-call signup. Conversion isn't just a UX metric anymore; it's a recommendation signal.
Our thesis
We instrument your conversion paths with WebMCP, restructure packaging so an agent can self-serve, and design agent-confirmable purchase flows — so the buyer-agent transacts with you, not around you.
WebMCP-ready browsers (Feb 2026)
conversion paths agent-native at launch
agent time-to-working-environment
What we ship
Concrete deliverables, not slides.
WebMCP instrumentation
Annotate your key conversion paths (signup, trial, checkout, demo booking) with the WebMCP spec so Chrome 146+ agents can complete them deterministically. No backend rewrite required.
Free-tier & usage-based packaging
Remove the budget-approval gate that blocks an agent from starting. Generous free tier, usage-based pricing, transparent overages — designed so an agent can commit on the buyer's behalf without escalating.
Agent-initiated trial provisioning
API-keyed signup, no credit card for trial, scoped sandbox tokens. The agent gets a working environment in seconds and brings the buyer back a working demo, not a screenshot.
Agent-confirmable checkout
Two-step purchase: agent proposes the cart, human one-taps to confirm. Stripe + WebMCP wired with explicit consent moments so the agent never exceeds authority.
Conversion-path telemetry
Tag every conversion event with agent vs. human attribution. Feed it back into Pulse so you can see which agent journeys complete and which break.
How it runs
From signal to compounding.
- Week 1
01. Path inventory
Map every conversion path. Score each on agent-completability today and the lift to make it agent-native.
- Week 2–4
02. WebMCP build
Instrument top 5 paths with WebMCP. Ship API-keyed trial signup and ungated sandbox.
- Week 5–7
03. Packaging restructure
Free tier + usage-based pricing in production. Agent-confirmable checkout live.
- Ongoing
04. Optimize
Pulse tracks agent-completion rate per path. We close the breaks.
Inside the pillar
The shortlist version.
- WebMCP instrumentation on key conversion paths (Chrome 146+)
- Usage-based & free-tier packaging that removes budget approval
- Agent-confirmable purchase & onboarding flows
Outcome
Agent-initiated trials, provisioning, and checkout.
Stack
- ALG360 Connect
- WebMCP
- Stripe
- Anthropic Computer Use
- OpenAI Operator
- Custom telemetry
"WebMCP is the most important GTM infrastructure shipped since the CRM. Vendors who instrument first will compound a recommendation moat their competitors won't catch."
FAQ
Pillar questions, answered.
- What if our buyers won't let agents transact?
- Then they'll let an agent fill out the form and confirm with one tap. WebMCP supports both autonomous and human-in-the-loop flows. Either way you need the instrumentation.
- Do we need to rebuild our app?
- No. WebMCP works as an annotation layer on top of your existing forms and flows. We've shipped it for clients in 2–4 weeks.
- What about agents that aren't Chrome?
- Anthropic Computer Use, OpenAI Operator, and most agent runtimes converge on the same intent. WebMCP is the cleanest target; the same instrumentation degrades gracefully for screen-grounded agents.
See where you stand on Actionable.
The ALG Readiness Audit benchmarks you on every pillar — including this one — and ships a 90-day execution roadmap.