Run the supply-side agent stack that compounds the win.
Demand-side ALG makes you the default recommendation. Supply-side ALG turns every recommendation into pipeline. Together they compound — outbound informed by who's already asking the agent about you, lifecycle informed by who the agent already activated.
The problem
Most agencies sell you AI SDRs and call it ALG. That's half the loop.
AI SDRs without demand-side ALG are just cheaper outbound — and they're already commoditized at $3–10K/mo. The real compounding only starts when supply-side agents are fed by demand-side signal: who the buyer-agent is researching, who hit the docs, who started the agent-provisioned trial. That signal turns spray-and-pray into surgical motion.
Our thesis
We run the supply-side agent stack — outbound, lifecycle, expansion — but wired to the demand-side signal coming out of Findable, Evaluable, and Actionable. Every motion gets sharper every week.
outbound, lifecycle, expansion
of motions fed by demand-side signal
performance kicker available
What we ship
Concrete deliverables, not slides.
AI SDR orchestration
Clay, Lindy, n8n, Apollo, Smartlead — orchestrated against signal from Pulse. Targeting only accounts already in the agent-driven research phase, with messaging tuned to the specific buyer-task they evaluated.
Lifecycle & adoption agents
Onboarding agents that meet the human (or agent) at the moment of provisioning. In-product guidance, milestone nudges, and dunning — all triggered by Pulse signal, not arbitrary day-7 emails.
Expansion & retention plays
Usage-signal-triggered expansion plays. Workspace adds, seat expansions, plan upgrades — surfaced to a human owner or executed agent-to-agent where authorized.
Multi-agent attribution
Stitch demand-side citations, agent-initiated trials, supply-side touches, and revenue into a single attribution model. Stop double-counting; start optimizing the whole loop.
Performance kicker
On the Agent Growth Partner tier, we tie our fee to agent-attributed pipeline. Skin in the game on the compounding metric that actually matters.
How it runs
From signal to compounding.
- Week 1–2
01. Stack audit
Inventory current outbound, lifecycle, and expansion tooling. Wire Pulse to existing CRM and product analytics.
- Week 3–6
02. Signal-driven outbound
First AI SDR motion live, fed by demand-side signal. Lifecycle agents instrumented.
- Week 7–12
03. Expansion + attribution
Expansion plays in production. Multi-agent attribution model running.
- Ongoing
04. Compound
Weekly motion review. Cut what doesn't compound. Double down on what does.
Inside the pillar
The shortlist version.
- AI SDR orchestration (Clay, Lindy, n8n, Apollo)
- Lifecycle & adoption agents for activation and retention
- Expansion plays triggered by usage signals
Outcome
AI SDRs, lifecycle agents & expansion plays informed by demand-side signal.
Stack
- ALG360 Pulse
- Clay
- Lindy
- n8n
- Apollo
- Smartlead
- HubSpot / Salesforce
"Supply-side ALG without demand-side is just cheaper outbound. Demand-side without supply-side leaves money on the table. The compounding is in the loop."
FAQ
Pillar questions, answered.
- Can you just run AI SDRs without the demand-side work?
- We can, but we won't lead with it. The economics of supply-side-only ALG are already commoditized. We'll do it as a complement to the demand-side build, not as a standalone.
- What if we already have an outbound team?
- Good. We augment, we don't replace. The AI motions handle the high-volume / low-cost tier and pass qualified signal to your humans for the consultative close.
- How do you measure compounding?
- Pulse tracks agent-attributed pipeline and recommendation share over time. Compounding shows up as a widening gap between cost-per-pipeline-dollar this quarter vs. last.
See where you stand on Compound.
The ALG Readiness Audit benchmarks you on every pillar — including this one — and ships a 90-day execution roadmap.